Welcome to ICTVBrands.com

ICTV Brands sells various health and beauty products through infomercials and other channels primarily in the United States. ICTV utilizes a distinctive marketing strategy and multi-channel distribution model to develop, market and sell products through infomercials, live home shopping television, specialty outlets and online shopping.

It offers health and beauty products, including DermaWand, a skin care device that reduces the appearance of fine lines and wrinkles, and helps improves skin tone and texture; and DermaVital, a professional quality skin care range that effects superior hydration. ICTV Brands was founded in 1993 and headquartered in Wayne, Pennsylvania.

Focused On:

  • Devices - razor/razor blade
  • Consumables
  • Continuity programs

ICTV Brands Advantage

  • Top tier management with a successful track record of generating share holder value in their specialized fields of marketing, including brand creation and infomercial production, finance and corporate governance
  • Infrastructure already created to successfully launch DRTV-to-retail sales
  • Established global sales and distribution channels set up in 35 countries internationally to reap the benefits from ICTV Brands infomercials and products
  • Low overhead, flexible cost structure, excellent product sourcing network and compact organizational structure
  • Strong balance sheet due to continued growth in revenue, operating income before amortization (EBITDA) and free cash flow

Driving Growth Through Unique Brands

ICTV Brands Strategy

  • Create a portfolio of uniquely branded, high profile products focused on the health and beauty markets
  • Utilize three main promotional platforms - maximize television and internet exposure first and then moving successful products into the retail arena
  • Source and develop products that have potential for rapid growth and smooth transition from direct response sales to national retail chains
  • Create enduring shelf brands resulting in a solid business while continually testing, refining and marketing new and unique products
  • Monitor financial leverage (net Indebtedness/EBITDA) closely to support internal and external growth strategy

ICTV Brands BBB Business Review

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© 2014 ICTV Brands Inc. | Trading Symbol: ICTV
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